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Define Brand Equity

question 65

Essay

Define brand equity.List and explain the 5 dimensions of brand equity as described by David Aaker.Give examples of each dimension.


Definitions:

Largest

Refers to the highest in size, amount, degree, or capacity.

Smallest

Pertaining to the least in size, amount, degree, or the like.

Scientific Education

The process of teaching and learning about scientific concepts, methods, and the natural world through observation and experimentation.

Deductive Reasoning

A logical process in which a conclusion is based on the concordance of multiple premises that are generally assumed to be true.

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