List and Explain the Benefits of Brand Equity for Customers

question 71

Essay

List and explain the benefits of brand equity for customers and brand sponsors.How can each of these be linked to marketing strategy?

Understand the differences between book value and market value.

Recognize the financial statement classification of dividends and treasury shares.

Understand the impact of share transactions on shareholders’ equity.

Identify different types of preference shares and their features.

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Definitions:

Person Perception

The process of forming impressions and making judgments about other people's traits and characteristics.

Impression Management

The practice of consciously making efforts to control or influence the perceptions of others about a person, object, or event.

Self-Promotion

The act of marketing oneself to others to improve visibility, credibility, and career opportunities.

Impression Management

The process by which people attempt to control the perceptions others have of them.