Because Sony Has So Many Different Product Offerings in Various

question 25

Multiple Choice

Because Sony has so many different product offerings in various electronics categories, management has found that it is helpful to use brands to keep track of products in each category, Thus, they have different brand names for their televisions, DVD players, and portable music players.This is an example of the _______ role the brand plays for the brand sponsor.

• A) Benchmarking
• B) Education
• C) Protection
• D) Invigoration
• E) Categorization

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Definitions:

Strict Liability

A legal doctrine that holds a party responsible for their actions or products without the plaintiff needing to prove negligence or fault.

Space Objects

Artificial satellites, spacecraft, and other man-made entities in outer space.

Foreign Investment

Investment in domestic companies and assets of another country by a foreign investor.

Licensing Agreement

A legally binding contract in which a licensor grants a licensee the right to use, produce, or sell its intellectual property in exchange for compensation.