Lever Brothers, a Worldwide Leader in Consumer Products, Follows a Brand

question 80

Multiple Choice

Lever Brothers, a worldwide leader in consumer products, follows a brand strategy in its personal care division with nine brands (AXE, Dove, Lifebuoy, Lux, Ponds, Rexona, Sunsilk, Signal, and Vaseline) that operate independently of each other.This is an example of _______.

• A) Family branding
• B) Store Branding
• C) Stand-alone branding
• D) Co-branding
• E) National Branding

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Definitions:

Strongly Identify

The degree to which an individual aligns themselves with and feels a part of a particular group, cause, or belief.

Resist Change

The reluctance or refusal to accept new ideas, behaviors, or practices, often due to discomfort or fear of the unknown.

Supporters

Individuals or groups that provide backing, assistance, or endorsement to a cause, person, or organization.

Change

The process or act of becoming different in form, nature, or quality, often implying improvement or evolution.