Procter & Gamble Co-Branded Its Tide Detergent and Downy Fabric

question 2

Multiple Choice

Procter & Gamble co-branded its Tide detergent and Downy fabric softener to create Tide Simple Pleasures and Downy Simple Pleasures in the U.S.market.In England, the company co-branded its Bold and Lenor detergents, creating a premium brand called Bold Infusions and Lenor Infusions.These are examples of a _____ type of co-branding relationship.

• A) Co-location
• B) Multiple company venture
• C) Joint venture
• D) Internal brand combination
• E) Merger

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