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List and Explain the Benefits of Brand Equity for Customers

question 71

Essay

List and explain the benefits of brand equity for customers and brand sponsors.How can each of these be linked to marketing strategy?


Definitions:

Purely Competitive Industry

A purely competitive industry is characterized by many buyers and sellers, homogenous products, and free entry and exit from the market, ensuring no single entity can control the market price.

Units of Output

Quantities of product or service produced by a company, which can be measured to assess productivity or performance.

Quantity Supplied

The amount of a product that producers are willing and able to sell at a given price over a specified period of time.

Product Price

The amount of money required to purchase a good or service, commonly influenced by costs, demand, and supply factors.

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