An Example of an "Essential Benefit" of a Plane Ticket

question 71

Multiple Choice

An example of an "essential benefit" of a plane ticket is _______.

• A) Get the lowest price possible by shopping BOTS
• B) Get a person to buy from a particular air line
• C) Get a person from one place to another
• D) Get a person to think about the food, liquor and baggage handling of the air line
• E) Get the person to buy based upon unessential items in the product offering

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Definitions:

Feature Detectors

Neurons in the brain that respond to specific attributes of a stimulus, such as lines, edges, or movements.

Cortical Areas

Regions located in the brain's cortex involved in numerous functions, including sensory perception and cognitive processes.

Subliminally

In a manner that affects someone's mind without them being fully aware of it; influencing subconscious perception.

Conscious Awareness

The state of being aware of one's surroundings, actions, thoughts, or feelings.