A Product Line Is a Group of Products Linked Through

question 61

Multiple Choice

A product line is a group of products linked through usage, customer profile, price points and distribution channels.Within a product line, strategies are developed for ________.

• A) One product in the line at a time
• B) All the different product lines taken together
• C) A single product but also for all products in the line
• D) The top two products in the line and all the rest are lumped together in one campaign
• E) None of the above

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Definitions:

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