When a Product Is Wrong _________

question 25

Multiple Choice

When a product is wrong _________.

• A) No amount of marketing communications will make it successful
• B) Consumers will still buy it if marketed correctly
• C) It is hard to charge a low enough price to earn acceptable profits
• D) All members of the company have to work extra hard
• E) None of the above

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Definitions:

Twitter

A social media platform allowing users to post and interact with messages known as "tweets"; limited to short text messages and media.

Firms

Businesses or companies engaged in commercial, industrial, or professional activities.

Sales Orientation

A business approach focused on selling as many products or services as possible, sometimes at the expense of customer needs or satisfaction.

Customer Orientation

a business approach focused on understanding and meeting the actual needs and desires of customers, rather than just selling products or services.