In the Decline Stage of the PLC, a Common Communication

question 24

Multiple Choice

In the decline stage of the PLC, a common communication strategy is to _________.

• A) Target new customers to enter the market
• B) Increase communication to current customers to keep them from abandoning our brand
• C) Decrease communication as a result of the market getting smaller
• D) Focus on brand switching as a result of people not being brand loyal
• E) None of the above

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Definitions:

Meritocratic Values

A system of governance or organizational management where appointments and responsibilities are accorded based on individual abilities and merit rather than on the basis of class privilege, nepotism, or favoritism.

Interdependent Task Approaches

Strategies or methods where the completion of tasks requires the collaborative effort of multiple people or teams, relying on each other's input and cooperation.

Faultline

Describes hypothetical dividing lines that can split a group into subgroups based on one or more attributes, such as age, gender, or experience, potentially affecting group cohesion.

Demographic Characteristics

Demographic Characteristics are the statistical data of a population, including factors like age, race, gender, income, education, and employment, which are used for analysis and policy-making.