Income Segmentation Is a Commonly Used Segmentation Technique

question 103

Multiple Choice

Income segmentation is a commonly used segmentation technique.It has some problems, however, that can be described as ___________.

• A) It is difficult to collect quality marketing research on income due to people refusing to their income.
• B) It is too simple to use.
• C) It is confusing because of the interaction with gender.
• D) It is time consuming to study consumer's buying habits based upon their income.
• E) None of the above.

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Definitions:

Stigmatize

To brand or mark someone or something as disgraceful or unworthy, often leading to discrimination or exclusion.

Physical Characteristics

Refers to the observable traits or features of an organism, such as height, eye color, and body type.

Gay Gene

A hypothetical genetic link that purportedly determines or significantly influences one's sexual orientation towards the same sex.

Criticisms

The expression of disapproval or the identification of faults in ideas, actions, or outcomes, often aimed at improvement.