AIOs Are One Way to Measure Consumer Variables Using the Psychographic

question 41

Multiple Choice

AIOs are one way to measure consumer variables using the psychographic segmentation approach.AIO stands for _______.

• A) Archives, intellect, and opinions.
• B) Activities, interests, and opinions.
• C) Archives, intellect, and orientation.
• D) Activities, intellect, and orientation.
• E) None of the above.

---

Definitions:

Swahili

A Bantu language widely used as a lingua franca in East Africa and having official status in Kenya, Tanzania, and Uganda.

Royal Authority

The power or right governing a monarchy, derived from a sovereign ruler such as a king or queen, with authority often considered divinely ordained or established by tradition.

Kingdom of Benin

A pre-colonial African empire located in what is now Nigeria, renowned for its art, especially its bronze sculptures.

Copper Plaques

Metal pieces often used for commemorative, artistic, or informative purposes.