Usage Patterns Are Another Way to Divide Up the Market

question 4

Multiple Choice

Usage patterns are another way to divide up the market.What causes you to take your significant other out for that special dinner? Or, what makes you break down and rent a tuxedo for a formal event? This form of usage is called using ________ as a reason to buy.

• A) Time of year.
• B) Graduation.
• C) Occasions.
• D) Experiences.
• E) None of the above.

Understand the distinction between prejudice, discrimination, and stereotypes

Comprehend the psychological mechanisms behind group identity and ingroup bias

Examine the influence of social and cognitive biases on perception and behavior

Understand the key events and figures of the early 21st century, including the global war on terror and important political figures.