Of People Born After 1965, Which Generation or Generations Do

question 95

Essay

Of people born after 1965, which generation or generations do marketers favor and why?

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Definitions:

E-business

The conduct of business processes on the internet, including buying and selling goods, servicing customers, and collaborating with partners.

Broader Concept

A general or wide-ranging idea or notion that encompasses numerous specific examples or instances.

Porter's Five Forces

A framework for analyzing a company's competitive environment and identifying the strengths and weaknesses of its current competitive position.

IT Infrastructure

The combination of physical hardware, software applications, networking assets, and services essential for the creation, functioning, and oversight of a corporate IT infrastructure.