Positioning Relies Upon the Communication of One or More Sources

question 65

Multiple Choice

Positioning relies upon the communication of one or more sources of value to customers in a way that the customer can easily make the connection between ________.

• A) The cost of the product and the quality.
• B) The way the 4 p's work with one another.
• C) The customer's needs and wants and what the product has to offer.
• D) The quid pro quo of product and advertising.
• E) The salesperson and the customer at a personal level

---

Definitions:

Confirmation Bias

The tendency to search for, interpret, favor, and recall information in a way that confirms one’s preexisting beliefs or hypotheses, often leading to statistical errors.

Affect Heuristic

A mental shortcut used in decision making and judgement that involves relying on emotions and feelings.

Regret Aversion

A theory in behavioral economics that describes the emotional reaction people experience after realizing they have made an error in judgment, leading them to avoid making decisions.

Money Illusion

Money illusion is a cognitive bias where people misjudge the value of money in terms of its purchasing power, typically neglecting the effects of inflation or deflation.