Age Is a Commonly Used Method of Segmentation

question 93

Multiple Choice

Age is a commonly used method of segmentation.Age alone, however, may be dangerous _________.

• A) Because lumping older or younger customers together in one group may not truly reflect the market.
• B) As McDonalds found out with Happy Meals.
• C) Because Grand Theft Auto was a huge hit.
• D) Because Egg McMuffins are not just for older people.
• E) None of the above.

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Definitions:

Partial Performance

Completion of only part of the obligations specified in a contract, which may affect the enforceability or terms of the contract.

Lost Profits

Financial gains that were expected but not realized due to the wrongful acts of another party.

Breach of Contract

The failure to fulfill the terms agreed upon in a contract, whether by not performing duties, providing defective goods, or any other non-compliance.

Contractor

An individual or firm that agrees to provide materials or perform services for another party under the terms of a contract.