Examlex
When P & G bought Gillette it thought that there was a strategic fit between the companies.This was a good fit because they had _______________.
Market Segments
Distinct groups of customers within a market who share similar needs, preferences, or characteristics, allowing businesses to target them with specific products or services.
Growth Stage
The phase in a business lifecycle where it experiences rapid revenue and customer base expansion.
Product Life Cycle
A concept that describes the stages a product goes through from its introduction to the market through its growth, maturity, and eventual decline.
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