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What Are the Four Basic Principles of Segmentation

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What are the four basic principles of segmentation?


Definitions:

Innovators

Individuals or organizations that introduce new ideas, products, or methods, often leading the way in developments and changes within their field.

Early Adopters

Individuals or businesses who use or adopt new products, services, or technologies before the majority of the population does.

Product Life Cycle

The cycle through which every product goes through from introduction to withdrawal or eventual demise.

Olay Beauty Products

A brand of skincare products by Procter & Gamble, offering a range of items intended for various skin types and concerns.

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