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How does age segmentation limit marketers? For example, you are a college student yet undoubtedly you have many friends from high school who did not go to college.How are their lifestyles different from yours? What do they do in their leisure time that is different than what you and your college friends do? What other methods of segmentation other than age would be better to reach them?
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Michael Worth
A scholar and author known for his contributions to the field of nonprofit management and philanthropy.
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