Hybrid Cars Attract Different Customer Segments

question 99

Essay

Hybrid cars attract different customer segments.Identify two segments and explain what message you would send to each.

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Definitions:

Psychographics

The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.

Psychological Characteristics

Traits or attributes related to an individual's mental and emotional tendencies, including personality, attitudes, and mental abilities.

Personality

Personality refers to the combination of characteristics or qualities that form an individual's distinctive character.

Social Outcomes

The consequences or results of actions, policies, or interactions within society, affecting social relations and community well-being.