When Responding to a RFP the B2B Marketer May __________

question 49

Multiple Choice

When responding to a RFP the B2B marketer may __________.

• A) Use CRM or custom software to make all proposals look uniform
• B) Assign it to one person in the organization
• C) Give the same proposal to all prospective clients
• D) Let only the sales team read the proposal
• E) None of the above

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Definitions:

Divergent Thinking

A thought process or method used to generate creative ideas by exploring many possible solutions.

Functional Thinking

A cognitive approach focusing on the practical and utilitarian aspects of problem-solving and decision-making.

Divergent

Characterized by moving or extending in different directions from a common point or deviating from a conventional pattern.

Insightful

Having or showing an accurate and deep understanding; perceptive.