One of the Toughest Challenges Facing Salespeople in a New

question 38

True/False

One of the toughest challenges facing salespeople in a new or modified rebuy situation is getting access to the right people.

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Definitions:

Cultural Relativism

Is the belief that all cultures have equal value.

Ethnocentrism

The tendency to judge other cultures exclusively by the standards of one’s own.

Pluralism

Is the retention of racial and ethnic culture combined with equal access to basic social resources.

Universalism

A philosophical and theological concept that some ideas have universal application or applicability.