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What Is Involvement? Explain Low and High Involvement Learning/purchase Decisions

question 105

Essay

What is involvement? Explain low and high involvement learning/purchase decisions.Discuss marketing strategies for both low and high involvement purchase decisions.


Definitions:

Sociologists

Social scientists who study human societies, their interactions, and the processes that preserve and change them.

Recreation

Activities or experiences engaged in for enjoyment and relaxation.

Leisure

Free time when an individual is not working and can relax, enjoy hobbies, or undertake recreational activities.

Social Media

Digital platforms that enable users to create, share content, and participate in social networking.

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