Examlex
The primary sources of competitive information are __________________.
Observational Research
A method of data collection in which the researcher observes and records behaviors or phenomena in their natural setting without manipulation or intervention.
Buyers' Decisions
The choices consumers make when selecting products or services, influenced by various factors such as price, quality, and branding.
Verbatims
Direct quotes or exact words from customers or users that provide insight into their thoughts, feelings, or experiences with a product or service.
Social Media Monitoring
The process of tracking and examining social media messages and metrics to gather insights, manage responses, or identify trends related to specific topics or brands.
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