What Two Characteristics Define the Industry Structure

question 38

Essay

What two characteristics define the industry structure?

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Definitions:

Forrester's Social Technographics Model

A framework categorizing how consumers engage with technology and social media, from content creators to passive viewers.

Brand Clusters

Groupings of related brands that cater to similar markets or customer segments, allowing for targeted marketing strategies.

Pew Research Center

An American think tank based in Washington, D.C., that provides information on social issues, public opinion, and demographic trends shaping the United States and the world.