A Marketing Information System Is a Software Package That Companies

question 90

True/False

A marketing information system is a software package that companies purchase to help decision makers cope with critical information.

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Definitions:

Market Leader

A company or brand that has the highest sales or market share in a particular market or industry.

Tying Agreement

A sales practice in which the seller conditions the sale of one product on the purchase of another product.

Justification

A reason, fact, circumstance, or explanation that validates or defends an action, decision, or belief.

Market Leader

A company or brand that has the highest sales or market share in a particular industry, sector, or market.