Marketing Information Systems Serve as a Warehouse Where Important Information

question 99

True/False

Marketing information systems serve as a warehouse where important information is stored until it is needed.

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Definitions:

Graphic Ratings Method

A performance evaluation technique where employees are rated on predefined categories using a visual scale or graph.

Essay Method

A trait approach to performance rating that requires the rater to compose a statement describing employee behaviour.

Critical Incidents Method

A performance appraisal method focusing on the most significant actions of an employee, either positively or negatively impacting their job effectiveness.

Graphic Rating Scale

A method used in performance evaluations that involves marking an employee's level of performance on a chart with predefined categories.