While Writing a Customer Satisfaction, the Marketing Director for Brand

question 106

Multiple Choice

While writing a customer satisfaction, the marketing director for Brand X Bank came up with a set of questions that the customer should answer by circling a number between 1 and 7 where 1 meant that they were very dissatisfied by that aspect of their experience and 7 meant that they were very satisfied by that aspect of their experience.He is using _________ questions to collect this information.

• A) Behavioral
• B) Open-ended
• C) Observational
• D) Closed-ended
• E) Probing

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Definitions:

Active Learning

A teaching method that involves engaging students in the learning process directly through activities and/or discussion in class, rather than passively listening to an expert.

Cognitive Objectives

Goals related to the development of intellectual skills and knowledge.

Teaching-Learning Activity

Any task or project designed to facilitate the acquisition of knowledge, skills, or competencies through instruction, study, or experience.

Application of Knowledge

The use of acquired information and insights in practical situations to solve problems or create value.