In Order to Ensure the Primary Data They Collected About

question 3

Multiple Choice

In order to ensure the primary data they collected about consumer reactions to their product was accurate, the makers of Brand X Toiletries hired a single research firm to visit certain cities in various countries.In the past, they had used mail and telephone surveys by local companies in each country to gather data, but they were concerned about who these companies were surveying and if they actually fit the demographic and lifestyle profiles of Brand X's target market.They hired the new research firm to overcome the _______ problem that can occur when collecting primary data in global markets.

• A) Unwillingness to respond
• B) Limited access
• C) Unreliable sampling procedures
• D) Inaccurate language translation
• E) Insufficient comprehension

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Definitions:

Price Changes

Variations in the buying price or selling price of goods and services over time, influenced by factors like supply and demand, inflation, and market dynamics.

Maturity Date

The specified date on which the final payment of a loan or financial instrument is due to be paid.

Coupon Rates

The interest rate on a bond, determining the periodic interest payment to the bondholder.

Market Rates

are the prevailing interest rates or prices for services, securities, or commodities in the open market.