Identify the Purpose of Each Type of Research and Give

question 17

Essay

Identify the purpose of each type of research and give reasons for conducting each.Give an example of when a firm might want to use each type.

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Definitions:

Condition

The state or situation of something with regard to its appearance, quality, or working order, often used in the context of products or health.

Psychographics

The study and classification of people according to their attitudes, aspirations, and other psychological criteria.

Demographics

Statistical data relating to the population and the particular groups within it.

Consumer Behaviour

The study of how individuals, groups, or organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires.