Since They Conduct So Much Research on a Continuous Basis

question 22

Multiple Choice

Since they conduct so much research on a continuous basis, McDonald's decided it would be economical to create a(n) __________ marketing research group.

• A) External
• B) Internal
• C) Free lance
• D) Designer
• E) Covert

---

Definitions:

Skills

The ability to do something well, often as a result of knowledge, practice, and experience.

Sphere

A perfectly round geometrical object in three-dimensional space, like a globe or ball.

Metaphor

A figure of speech in which a term is applied to something to which it is not literally applicable to suggest a resemblance.

Critical Thinking Skills

The ability to analyze facts, generate and organize ideas, defend opinions, make comparisons, draw inferences, evaluate arguments, and solve problems.