You Run a Small Automotive Supply Business That Sells to a Few

question 80

Multiple Choice

You run a small automotive supply business that sells to a few large retailers.You want to conduct marketing research to assess how the companies you sell to feel about the reorder process and your billing system.Because there are so few companies on the list of potential respondents, it would be best to collect data from a __________ of current customers.

• A) Probability Sample
• B) Random Sample
• C) Convenience Sample
• D) Non-probability Sample
• E) Census

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Definitions:

Psychology

The scientific study of the human mind and its functions, especially those affecting behavior in a given context.

Gestalt Psychologist

A psychologist who studies the human mind and behavior as a whole, rather than breaking it down into parts, emphasizing the idea that "the whole is greater than the sum of its parts."

Unconscious Influences

Forces or processes occurring in the mind without one's awareness, impacting thoughts, feelings, and behaviors, as explored in psychoanalytic theories.

Structuralism

Early perspective in psychology associated with Wilhelm Wundt and Edward Titchener, in which the focus of study is the structure or basic elements of the mind.