Why Are Marketing Managers Concerned with Competition When Making Marketing

question 52

Essay

Why are marketing managers concerned with competition when making marketing decisions? Give an example.

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Definitions:

Planning Fallacy

The tendency to underestimate the amount of time, costs, and risks involved in a project and overestimate the benefits.

Kitchen Remodeling

Kitchen remodeling involves the process of making improvements or alterations to a kitchen's design, structure, or appliances.

Costing

The process of determining the costs associated with the production of a product or the provision of a service.

Overconfidence

The psychological condition of being more confident than is justified; this can lead to mistakes and poor decision-making due to underestimating risks or overestimating one's abilities.