Database Marketing Requires That the Firm Have a Data Warehouse

question 43

True/False

Database marketing requires that the firm have a data warehouse and engage in data mining.

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Definitions:

Efferent Neurons

Nerve cells that conduct impulses away from the central nervous system to muscles and glands.

Chain Ganglia

Collections of neuron cell bodies located outside the central nervous system and along the course of peripheral nerves, involved in transmitting nerve impulses.

Sympathetic Branch

Part of the autonomic nervous system that controls the body's responses to stress, including the fight-or-flight response.

ANS

Acronym for Autonomic Nervous System, which controls involuntary body functions like heartbeat, digestion, and breathing.