____________ Is Most Likely Not Considered a Customer Touchpoint

question 21

Multiple Choice

____________ is most likely not considered a customer touchpoint.

• A) Point-of-sale systems
• B) Follow-up calls
• C) Records from direct selling
• D) Customer complaints to call centers
• E) Managerial assessment of customer loyalty

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Definitions:

Conformity

The process of aligning one's attitudes, beliefs, and actions with the norms of a group or the expectations of society.

Compliance

The act of conforming, submitting, or adapting one's behavior to match with demands, requests, or regulations from others, often used in a legal or regulatory context.

Lowball Procedure

The lowball procedure is a psychological technique used in persuasion and sales where an initially favorable offer is made, only to have terms less favorable to the buyer introduced later.

Expensive Extra Equipment

Items or tools that are not included with the basic package of a product and are often high in price.