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What Are the Three Major Objectives of CRM

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What are the three major objectives of CRM?


Definitions:

Discrimination

Unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, sex, or disability.

Negative Attitude

A general disposition of an individual to view things unfavorably or to expect outcomes to be bad.

Particular Group

Refers to a specific set of individuals distinguished by certain shared characteristics or interests.

Social Identity

An individual's sense of themselves based on their group membership(s), including the group's values, traditions, and cultural norms.

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