Greg and Mark, CRM Consultants, Have Been Hired by Devon

question 25

Multiple Choice

Greg and Mark, CRM consultants, have been hired by Devon to guide her company through the CRM implementation process.All employees are on cross-functional teams to focus transforming the firm into a relationship-based enterprise.One team meeting is designed to focus on three important categories that revolve around _______________________.

• A) Customers, suppliers, prospects
• B) Customers, the relationship, and managerial decision making
• C) Customer relationships, marketing, and product offering
• D) Customer, managers, and suppliers
• E) Customer relationships, employee relationships, and managerial relationships

Identify methods for determining the predictive validity of a test.

Compare and contrast reliability and validity in psychological testing.

Understand the implications of low predictive validity for test scores.

Recognize the relationship between IQ scores and performance in various domains.