Examlex

Solved

Are the Core Concepts of CRM New? What Is the Driving

question 116

Essay

Are the core concepts of CRM new? What is the driving force that makes CRM possible today?


Definitions:

Intelligence

The capacity for learning, understanding, and applying knowledge and skills and the ability to adapt to new situations.

Social Identity Theory

A psychological theory proposing that individuals derive part of their self-concept from their perceived membership in a relevant social group.

Ingroups

Social groups to which an individual feels a sense of membership, belonging, and identity.

Outgroups

Groups of people that an individual does not identify as belonging to, often seen as different or apart from one's own group.

Related Questions