When Pepsi Translated Its Popular Slogan, "Come Alive with the Pepsi

question 6

Multiple Choice

When Pepsi translated its popular slogan, "Come Alive with the Pepsi Generation" into Chinese, it was understood as "Bring Your Ancestors Back from the Dead" and was not well received.This illustrates a problem with ___________.

• A) Brand strategy
• B) Country of origin effect
• C) Quality
• D) Fitting the product to the culture
• E) Manufacturing

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Definitions:

Pressure Points

Specific areas on the body sensitive to pressure, which can be used therapeutically in massage or acupressure.

Bowel Sounds

Audible noises within the abdomen produced by the movement of gas and fluid in the intestines.

Wound Drain

A device or technique used to remove pus, blood, or other fluids from a wound to facilitate healing.

Analgesic Medications

Drugs designed to relieve pain without causing loss of consciousness.