All but the Most Accomplished Global Marketers Rely on Local

question 17

Multiple Choice

All but the most accomplished global marketers rely on local distribution networks in foreign markets.It is very expensive to build the company's own distribution network.This issue would be identified in the channel strategy of ___________.

• A)Cost
• B)Coverage
• C)Character
• D)Continuity
• E)Control

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Definitions:

Slobs

Informal term for individuals who are perceived as being messy, disorganized, and lacking concern for cleanliness.

Temperament Characteristics

Inherent traits that determine an individual's emotional responses and behavioral patterns.

"Easy" Babies

Infants who have a calm temperament, adapt easily to routines and situations, and generally respond well to caregiving.

Labor-Intensiveness

The characteristic of requiring a high amount of manual labor input relative to other inputs like machinery or capital.