One Part of a Marketing Plan Should Identify What to Do

question 12

Multiple Choice

One part of a marketing plan should identify what to do if things go wrong.This is called _______________.

• A) Contingency planning
• B) Strategic planning
• C) Marketing metrics
• D) Action plans
• E) Marketing programs

---

Definitions:

Zygmunt Bauman

A Polish sociologist and philosopher known for exploring issues of modernity, globalization, consumerism, and the fluidity of identity in contemporary societies.

Tourists

Individuals who travel to places away from their usual environment for leisure, business, or other purposes, without intending to settle permanently.

Unending Choices

Refers to a situation or condition where an individual is faced with seemingly infinite options or decisions, often leading to indecision.

High Speeds

Refers to the capability of operating at a rapid rate of motion or action.