Round & Round, a Maker of Bicycle Tires, Has Faced

question 106

Multiple Choice

Round & Round, a maker of bicycle tires, has faced stiff competition from imported bicycle tires.In one product line, tires for wheelbarrows and other carts, it faces almost no competition in the U.S.Round & Round thinks of the cart tires as a _____.

• A) Star
• B) Cash cow
• C) Dog
• D) Problem Child
• E) Top Gun

Understand and apply the scenario painting technique in creating effective sales messages.

Differentiate between tangible/intangible rewards and intrinsic/extrinsic benefits.

Know when to use indirect or direct order in organizing information for persuasive messages.

Learn techniques for gaining reader attention at the beginning of sales messages.

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Definitions:

Hippocampus

A region of the brain that is associated with memory formation, navigation, and spatial orientation.

Declarative Long-Term Memories

Declarative long-term memories are memories that can be consciously recalled, such as facts and events.

Procedural Memory

A type of long-term memory for how to perform different actions and skills.

Serial-Position Effect

A psychological phenomenon where people tend to remember the first and last items in a series better than the middle items.