FRAGmasters Computer Games Is Creating a Marketing Plan

question 44

Multiple Choice

FRAGmasters Computer Games is creating a marketing plan.Managers are concerned with current distribution.An examination of this issue would be in the ____________ section of the marketing plan.

• A) Firm structure and systems
• B) Technological
• C) Firm resources
• D) Segmentation strategies
• E) Supply chain strategies

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Definitions:

Social Referencing

Using another person’s reaction to a situation to form one’s own response.

Indiscriminate Attachment

A phase in early child development where infants show no preference for specific caregivers and seek comfort from any adult.

Contact Comfort

The emotional and physical reassurance gained through touch, especially significant in bonding processes between parents and infants.

Home-Reared Children

Children who are educated and raised in a family home environment, as opposed to an institutional setting like a daycare or school.