The Process of Measuring Marketing Results and Adjusting the Marketing

question 85

Multiple Choice

The process of measuring marketing results and adjusting the marketing plan as needed is called ________.

• A)Marketing control
• B)Marketing metrics
• C)Marketing management
• D)Marketing strategy
• E)Marketing planning

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Definitions:

User-Driven Prototype

A preliminary version of a product designed based on the feedback and requirements of its intended users to meet their specific needs.

Ideal Version

The best or most perfect version that something can be, often used as a benchmark or goal for development and improvement.

Potential Customer

is an individual or organization that could become a purchaser or user of a company's products or services based on their interests or needs.

Experimentation

The process of trying out new ideas, concepts, or methods to gain insights or achieve improvements.