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Firms today have learned to be open about products and services with consumers who have endless sources of information, including blogs, chat rooms and independent Web sites.
Specific Phobias
Specific phobias are a type of anxiety disorder characterized by an intense, irrational fear of, and aversion to, certain objects, scenarios, or activities.
Treatment Outcomes
The results or consequences of medical or psychological interventions, used to evaluate their effectiveness in improving health or well-being.
Cognitive-behavioral Theorists
Psychologists who believe that dysfunctional thinking leads to maladaptive behavior and that both can be changed through therapy.
Terrified
Feeling extreme fear or anxiety, often resulting from exposure to perceived threats or dangerous situations.
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