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Of all the business fields, marketing is most visible to people outside the organization.
P-Value
In statistical hypothesis testing, the probability of obtaining test results at least as extreme as the ones observed during the study, assuming that the null hypothesis is true.
Null Hypothesis
A default position that there is no difference or effect, in statistics, until evidence suggests otherwise.
Traffic Data
Information collected about the movement of vehicles on roads used to analyze flow patterns, congestion, and planning transportation systems.
Obese Canadians
Individuals living in Canada who have a Body Mass Index (BMI) of 30 or higher.
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