Firms Today Have Learned to Be Open About Products and Services

question 85

True/False

Firms today have learned to be open about products and services with consumers who have endless sources of information, including blogs, chat rooms and independent Web sites.

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Definitions:

Internet Bots

Software applications that perform automated tasks over the internet.

Peer-to-peer Networking

A decentralized communications model in which each party has the same capabilities and either party can initiate a communication session.

Web 2.0

The second generation of the internet, characterized by greater user interactivity and collaboration, more pervasive network connectivity, and enhanced communication channels.

Social Media

Digital platforms that enable users to create, share, and exchange content and participate in social networking.