Customer Orientation and Market Orientation Are Opposing Concepts

question 19

True/False

Customer orientation and market orientation are opposing concepts.Customer-oriented firms look at customers as individuals and market-oriented firms look at the market as a whole.

---

Definitions:

Thalamus

A part of the brain located in the center of the cerebral hemisphere, which acts as a relay station for sensory information.

Epithalamus

A posterior segment of the diencephalon of the brain, involved in the regulation of sleep-wake cycles and the secretion of melatonin from the pineal gland.

Corpora Quadrigemina

Located in the midbrain, the corpora quadrigemina is composed of four colliculi - two superior and two inferior - involved in visual and auditory reflexes.