The Clean-O Company Makes an All-Purpose Cleaner for the Hospital

question 52

Multiple Choice

The Clean-O company makes an all-purpose cleaner for the hospital and nursing home market that is guaranteed to kill 99% of staphylococcus germs, a major concern for medical facilities.The company is not interested in pursuing the consumer market.Clean-O has adopted a ___________.

• A) Market orientation
• B) Mass customization orientation
• C) Differentiation orientation
• D) Relationship orientation
• E) Product orientation

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Definitions:

Globalization

The process of interaction and integration among people, companies, and governments worldwide, driven by international trade and investment and aided by information technology.

Operations Strategy

A long-term plan specifying the methods and processes used by an organization to produce goods or deliver services, aligning with overall business strategy.

Experience Differentiation

A strategy where businesses focus on creating a unique and memorable customer experience to stand out from competitors.