_________________ Are Important Service(s)consumers Expect but They Require a Significant

question 47

Multiple Choice

_________________ are important service(s) consumers expect but they require a significant investment by the retailer.

• A) In-store events
• B) Shipping
• C) Order tracking
• D) Financing and purchasing options
• E) None of the above

---

Definitions:

Independent Variable

The variable in an experiment that is manipulated to observe its effect on the dependent variable.

Dependent Variable

The variable in an experiment that is affected by manipulation of the independent variable, and is measured or observed by the researcher.

Control Variable

An experimental element which is constant and unchanged throughout the course of the investigation to ensure that the effect of the independent variable can be measured accurately.

Control Group

In experimental research, a group of subjects that is not exposed to the experimental treatment, serving as a comparison point.